Another two new commercials on HTC One‘s Blink Feed feature with a new HTC tagline of “Everything Your Phone Isn’t” replaced previous “Quietly Brilliant” slogan. “With HTC BlinkFeed™, simply pick the social networks, news and feeds you want to stay updated on and they’ll all stream live to your home screen. The pulse of your world is in the palm of your hand.”
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From the official press release from HTC Malaysia, seems like stocks for HTC One has finally arrived in Malaysia and available in retail stores now, as below,
Asian consumers will experience the stunning new HTC One starting May 2013
MALAYSIA, Kuala Lumpur, 7 May, 2013 — HTC, a global leader in mobile innovation and design, today announced the successful roll out of its flagship smartphone, the new HTC One, across major global markets in Asia, EMEA and North America.
The new HTC One was introduced to great fanfare at media and consumer launch events in mainland China, Malaysia and Indonesia, and through AT&T, Sprint, T-Mobile and Cincinnati Bell in the United States, after successful introductions in the United Kingdom, Germany, Taiwan, Australia and Singapore. This marks the first time that HTC is mounting a massive global sales and integrated marketing campaign in response to unprecedented consumer demand for the new HTC One superphone.
“We are humbled by the support and demand for the new HTC One from the media, fans and consumers alike,” said Benjamin Ho, chief marketing officer, HTC Corporation. “We will strive to justify this faith and conviction in HTC by demonstrating just how bold, authentic and playful the HTC brand is, and continuing to deliver the best smartphone experiences that people want.”
Experience the new HTC One in Asia
Asian consumers will be able to experience the new HTC One across multiple touchpoints, including roadshows, retail stores and other authorized HTC distributor channels. A simultaneous advertising and marketing campaign will support sales efforts, and is expected to reach millions of consumers nationwide in China and Southeast Asia, as availability begins in May 2013.
The new HTC One
Crafted with a industry-first distinct aluminum unibody, the new HTC One introduces HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones.
HTC BlinkFeed: The new experience that transforms the home screen on the new HTC One into a single live stream of personally relevant information is re-created in the HTC Showroom as a larger-than-life interactive phone display that will provide news updates to shoppers. HTC Zoe: Create instant cinematic movies of your memories with Video Highlights and watch HTC Zoe™ literally come to life in a living, breathing gallery. HTC Sense TV™: HTC experts demonstrate how the new HTC One transforms into an interactive program guide and remote control to easily sort through and check all content on TV by selectable categories.
For more information about the new HTC One, visit www.htc.com.
There is a small firmware update patch (14.02 MB) available for international version of One X+. The update began to push out on 03 May 2013 through OTA. To update it manually, go to “Settings”–>”About”–>”Software updates”. Update Detail as below:
File Size: 14.02 MB
OTA Update Duration: 10 minutes (4MB Streamyx connection)
Previous System: 1.17.707.1
Current System: 1.17.707.2
According to the official, the One X+ minor software update is about:
These samples are taken at HTC launch event that happened at Studio Lounge (Tropicana City Mall), the environment is dark and is hard to get decent photos without using flash. Direct capture from HTC One’s Ultrapixel camera with no flash, straight out and Bluetooth to my phone, no edit or enhancement applied.
Ultrapixel Camera Samples:
Good to see HTC Malaysia and Cubic Platforms throwing in a proper launch event for HTC One compares to previous HTC Elevate Program. The event was held at Studio Lounge at Tropicana City Mall, speakers of the night includes SK Wong (Country Manager of HTC Malaysia, Wayne Tang (Product Marketing Manager, SEA HTC), Goh Thih Liang (Country Manager of Qualcomm Malaysia), Shane Chiang (Head of Online Communication, HTC APAC) and Steve Nisbet (Managing Director of Otterbox APAC).
Finally, HTC Malaysia officially launched HTC One at Studio Lounge, Tropicana Mall today. However, the phone will only be available on early May through Telcos and Mid-May for HTC authorised retailers. Pricing at RM2,299 for 32GB storage and RM2,499 for 64GB storage. Check out the 29MB HTC One introduction pdf file and full press release from HTC Malaysia as below,
HTC Malaysia starts marketing plan for the coming soon HTC One (25th April), named “THE NEW HTC ONE HUNTERS: ZERO-IN & WIN ONE”, there will be total of 9 smartphones to be given away. For more details about the contest (Terms and Conditions), visit: http://goo.gl/jxlZy. Checkout the official media alert as below,
MALAYSIA, 19 April 2013 – HTC MALAYSIA today launched a campaign The New HTC One Hunters Contest across the Klang Valley. The event is open to the public starting 19 April 2013 and will continue for nine days, until the 27th of April. Nine units of the new HTC One will be given away as prizes to winners who manage to complete the challenge.
Be on a lookout and start locating the new HTC One Double Agent for your chance to win a smartphone between 19 – 27 April 2013. The objective for the HTC One Double agent is to give away these nine units to fans and public. While on the run, HTC One Double Agent will be updating their location from time to time on the HTC Malaysia Facebook page to Malaysians for them to locate and win the new HTC One
Individuals will need to locate HTC One Double Agent carrying the new HTC One and provide the correct secret code. Clues to the location of the HTC One Double Agent and the Secret Code will be revealed on the HTC Malaysia Facebook page daily.
For further information on HTC and the contest, please visit HTC Malaysia’s Facebook page http://www.facebook.com/HTCMalaysia?fref=ts
At last, HTC Malaysia confirmed the date, the company’s 2013 Android flagship smartphone “HTC One” will be official launch on 25th April 2013. The new phone is looking good and receiving fairly well reviews from popular tech sites. It was supposed to release earlier but delayed due to ultrapixel camera component shortage.
Probably the biggest problem will be face by HTC is the arriving of Samsung Galaxy S4, where Samsung Mobile Malaysia started mass advertising (ex: mainstream newspapers, youtube ads, banner ads and more). For HTC Fans, the RRP price for HTC One is RM2299, expect to be available for sale on the same day (25th April 2013). Moreover, DiGi started taking pre-orders now and to be deliver from 6th May.
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