SINGAPORE – April 29, 2014 – Samsung Electronics Co., Ltd today announced the new camera specialised smartphone, the Samsung GALAXY K zoom. The GALAXY K zoom is a new smartphone that blends advanced digital camera technology with Samsung’s industry-leading GALAXY experience. It features effortless capturing ability, real optics, and a premium design, offering users the mobile solutions they need with the ability to create professional-quality visual content in a fun, easy–to-use device.
“With the introduction of the GALAXY K zoom, Samsung continues to demonstrate our commitment to creating products that meet the diverse demands of our consumers,” said Sun Hong Lim, Senior Vice President of Mobile Communications Business at Samsung Electronics. “The new GALAXY K zoom empowers users to effortlessly capture and share their most important everyday moments in stunning clarity, with the convenience and connectedness of a GALAXY smartphone, for a unique, all-in-one mobile experience.”
As a camera-specialised smartphone, the GALAXY K zoom offers an advanced technical camera system designed to offer the control and functionality of a professional camera, ensuring that the important moments are never missed and always captured with complete clarity. The GALAXY K zoom is equipped with new retracting lens technology that provides 10x optical zoom in a remarkably slim and chic body. Other notable features include the 20.7 megapixel BSI CMOS sensor for ultra-clear, ultra-detailed images. It excels in low light conditions, and provides Optical Image Stabilizer (OIS) to reduce blur caused by movement. These specifications ensure the device delivers pictures and video (Full HD) that are crisp and sharp, even when zoomed and in low light. In addition, the device’s Xenon Flash provides a brighter light than LEDs to improve the quality of the image with natural brilliance.
The new device also integrates the most advanced camera usability features and functions, including AF/AE Separation (Auto Focus/ Auto Exposure Separation) for the precise balance of light and clarity, next-generation Pro Suggest mode which offers 5 optimised filter settings, Selfie Alarm that allows users to take timed selfies with ease, and object tracking for a clear, focused shot of a moving subject. Each feature comes with a simple User Interface, allowing users to easily capture photos and videos with groundbreaking quality, in any situation.
The compact and highly portable GALAXY K zoom features an ergonomic grip and sleek, stylish lines that feel soft and comfortable in the hand. Additionally, the GALAXY K zoom offers all the features that consumers want in a flagship GALAXY smartphone, such as Ultra Power Saving Mode for minimising the battery consumption, S Health Lite for personalised fitness and lifestyle coaching, and a Studio app to allow users to easily edit their pictures and videos.
*Update: The GALAXY K zoom in Shimmery White will be on sale from 21 June, while the Charcoal Black, from 26 June at all Samsung Experience Stores and authorised dealers. The suggested retail price is RM1,699.