Saw this from official Pebble twitter account today, an announcement of taking pre-order for pebble watch.

Interested client can now pre-order the watch on their official site. The smartwatch official priced at $150.00 USD, credit card will not be charge until the watch is ready to ship. Shipment estimate to be in early 2013 and shipping will be based on the date that client place their pre-order. For those that want to get it earlier next year, place the order in these few days to reserve in earlier shipment line.

(Pebble Pre-order site: http://getpebble.com/cart)